5 Ways Technology is Transforming Marketing as We Know It

The digital world is always changing, and so are marketing methods. In this day and age, it can be hard to keep track of the best tools to use to reach your audience. However, technology has made it much easier for businesses big and small to reach their customers. Here are five marketing strategies that are designed to reach consumers in new and unique ways.

Email

Building a large email list is still the most valuable tool for many online businesses. Consumer studies show that people do click through for brands they trust. Email marketing campaigns allow businesses to stay connected with people who are interested in their brand. This is the place where they can build trust. Use this tool to show consumers what you have to offer them.

Paid Social Media Ads

The trendiest tool available right now is paid advertisement space on social media platforms. Popular social media sites like Facebook, YouTube, Instagram, and Pinterest are offering paid space to boost posts, which allows business owners to showcase them in front of thousands of people. Along with this, visual content like memes, infographics, and videos have developed an important role in the market.

For this reason, companies are hiring more creative minded marketers that can make use of these new marketing methods. Coincidentally, many of these marketing students hold accredited online marketing degrees, and for a reason - students who obtain their marketing degree online tend to be more in touch with current marketing trends.

Video Ads

Mobile video traffic is growing at a tremendous rate. The latest reports show signs of exponential growth for the next five years. This means that video needs to become a major marketing strategy for any serious business. YouTube and Facebook ads are experiencing huge growth at the moment. Luckily, the cost for conversion on these platforms is fairly low, which allows businesses to get a great return on their investment.

Content

Content is king, so the saying goes. Online content consumption is growing, too. With the internet at their fingertips, most people know that a quick Google search will help them find any product they want in seconds. And businesses are taking advantage of this tool to influence consumer purchases. Understanding how consumers conduct research can be used by businesses to deliver valuable information to their audience.

Reviews

Review sites are a great tool to get your product in front of consumers. A growing number of people are relying on sites like Yelp, Angie's List, and Urbanspoon to make decisions, and you can find a review site for just about any niche these days. People want to know about real experiences from real people and are more likely to follow the advice of an actual customer over the words of a company any day.

A great way to get more reviews is to incentivize customers with future discounts for reviews on relevant sites. Use this tool to gain credibility in your niche.

Each tool that was mentioned above has the ability to reach consumers for different purposes. However, it is always best to consider what goals you are trying to reach with each marketing campaign. Based on those goals, businesses can choose a marketing strategy that will be best suited to achieve that outcome.