Innovative Graphic Designs For New Websites

Graphic design and web design go hand in hand, but the role of the former is so small in the entire scheme of web development that we often tend to forget it altogether. However, when you see the captivating colors that make you feel joyous or some intriguing typeface used in the design fascinate you; you realize how valuable the contribution of graphic designers is. They form the foundation of aesthetics for the design and do the groundwork for creating channels of communication with viewers. The web designers take it up from there and give it a final shape. From colors to fonts and shapes, graphic designers provide the entire scheme of design from the perspective of an artist and web designers add the functional aspects to it for creating beautiful websites that can delight users.

Designers often face the dilemma of whether or not to follow the laid down rules of design. When designers set out on their creative journey, so many rules keep crowding in their minds. Things that they have learned from experience, the suggestions of some senior designers, lessons learned in the classes and theories of design that they learned from textbooks keep swirling in mind. The lessons to put to use and the ones to keep away from depend on the circumstances and the technology at the disposal of the designer. Some rules lose its relevance to the advancement of technology as the design process keeps evolving. Here are some new things that you should try by deviating from the rules that used to work well at a certain point in time.

Look beyond Sans Serif typefaces

Going by the rulebook, Sans Serif typefaces are best suited for website designs, and this used to work well until not very long ago when new typefaces broke into the scene of web design. Designers are now at the crossroads and have to decide whether to tread the known path or try out something new. Sans Serif was popular because of its high readability among other typefaces available at that time. Now, that new typeface with the same degree of readability being available, it is time to try it.
The options have now gone beyond Serif and Sans Serif and include novelty script styles that are quite attractive and functional. Sans Serif was the choicest typeface when the computer screens were technologically challenged and unable to render any other typeface properly. Now that technology has broken the barrier, and new typefaces are showing up with clarity, go ahead to use it with confidence.

Use bold and bright colors in the background

There used to be a time when using bold and bright colors in the background was a taboo. Neutral shades and white were the recommended colors for the background but no more. The times have changed, technology has progressed, and the perception of colors has changed the human psyche. Background in bold and bright color is now a growing trend admits the professionals at Omega SEO. The use of colors help to break the monotony of traditional patterns of backgrounds in white or gray sets the tone for the design and creates an emphatic first impression.

More and more websites are using colors for creating an engaging and interesting experience for users, and the response from users is quite encouraging. Do not be limited in your choice of colors but use the ones that can connect well with users and arouse their interest to spend more time on the website. Although you might select a few colors as standard, you can add special colors for specific projects that brighten up the prospects.

Put behind the concept of symmetrical balance

For creating harmony and balance in design, veteran designers would recall how important it was to focus on perfectly symmetrical designs. While the concept worked, it left a boring experience that gave a feeling that designers were playing too safe. Moving away from the approach of a split from the middle design it is possible to create balance and more visual interest with asymmetrical designs. Designers can derive the balance in design by combining the space, weight, and elements that interestingly counter one another. For creating a visual flow and sense of harmony, consider the following.

Play with space and the elements to create a balance between the two. Place a heavy element in white space to give a more balanced appearance. Highlight the focal points with color and create a sense of organization and flow by placing everything on a grid. Pay attention to the distribution of weight so that the design does not look lopsided.

Whatever you do, align it with the goals of the project and do not just venture into a rule-breaking spree just for the fun of it.

About the author: Mary Harrow is a sports fanatic who takes a lot of interest in visual arts and graphic design. She had been an adviser to some SEO companies including Omega SEO. Mary is an animal lover and champions the cause of PETA.