The Best SEO Tools For Digital Marketing in 2018

Search engine optimization (SEO) remains one of the most important elements of digital marketing. This is because SEO techniques determine how high you are ranked by search engines. Ranking affects the traffic to your site, leads generated, as well as the conversion rates and your ROI.

For high ranking, you have to start publishing in-depth and comprehensive content that is personalized. You also need to carry out content tests, create internal links, linkable assets, and you should update / re-optimize the content that you published previously. For these and more SEO techniques, you require the right set of tools. Luckily, there are numerous tools which you should employ to improve your SEO marketing strategies. These tools are used by leading companies in public relations Toronto. The tools include:

1. Google Search Console

This is an important tool for keyword optimization. For the creation of high-quality and in-depth content, which is what the search engines are using to rank web pages, you need to make sure that you are using a specific keyword which is related to the content you have created. This tool helps in the collection of data relating to your content. Once you have the correct information, you will be able to target the right keyword and publish the kind of content your audience is searching for online.

2. Ahrefs

This is not just an important site for information relating to SEO but also a critical tool for SEO research and analysis.

Ahrefs is an important tool for improving your site’s search rankings. The Ahrefs Site Explorer is important for backlink analysis while the Ahrefs Content Explore helps you search the internet for popular content and keywords.

Ahrefs also features another tool, the Keyword Explorer tool which will help you boost your marketing online in 2018. Since search engines are becoming smarter taking keyword analysis and keyword research to mean the same thing, you will need this tool to uncover the parent topic and for keyword analysis. The keyword research/ analysis tool will help you create the best content for your site.

3. Google AdWords Keyword Planner

Having the right set of keywords and keyword phrases primes your website as it ensures that Google bots crawl and index your content, presenting the information on your web pages on search engine result pages.

For this to work, you need to ensure that your keywords and keyword phrases describe what your site offers.

4. SEM Rush

Your success in digital and SEO marketing depends on your ability to choose topic-specific keywords for your content and also how good you are at learning from your competition. Your online business can perform a lot better if you learn from your competitors and SEM Rush is just the right tool for you.

SEM Rush will uncover the most important marketing information and strategies used by your competitors including the best keywords, the type of content used for high ranking, as well as your competitions best keywords. You can also use it for paid traffic plus PPC.

5. SEO Quake

This is the other tool you need for competitor research. SEO Quake is a free browser extension which pulls more information from competitor pages. This tool gives you your competitor’s Google Index, number of external links, the Alexa rank, SEM Rush Rank, and the domain’s age among others.

6. Nightwatch

Nightwatch is an advanced SEO tool with extensive functionality. Besides rank tracking, backlink monitoring and reporting, it offers advanced segmentation, filtering abilities, graphs and visualizations, Google Analytics and Search Console integration, automatic keyword and competitor discovery, site change notifications, customizable reports, notes, advanced data visualizations and much more. It's perfect as an all-in-one SEO performance solution, especially for the websites aimed at scaling.