Marketing Your Reseller Hosting Business: Tips and Tricks

Starting a reseller web hosting business requires you to understand your target market and offer hosting solutions accordingly. You don’t have to spend time or money in setting up and managing a web server. However, with several hosting companies and resellers vying for the attention of the site owners, marketing your Web Reseller Hosting services effectively is crucial for the success of your business. In this article, we will offer some tips and tricks for marketing your reseller hosting business.

Tip #1 – Blogging

A blog is one of the best ways to share information and knowledge with your prospective customers. If people like what you write, then they will share it with their friends on social media platforms and increase your brand awareness. As a hosting reseller, you can write about the common pain areas of website owners and share some possible solutions that you can offer. Try to be honest, genuine, and write with an approach to helping people.

Tip #2 – Google Ads

In today’s market, online visibility depends a lot on how your website ranks in search engine results. If you are not happy with your rankings, then you can opt for Google Ads (formerly known as Google Adwords) – an online advertising platform by Google where you pay the company to display small ads within the Google Ad network. If you are not conversant with this, then you can hire the services of a professional to ensure that you get the maximum bang for your buck.

Tip #3 – As for Referrals

One common mantra of marketing is that your current customers can be the best sources of further business. We are talking about a referral program. This is a less expensive and more effective way of getting more business. Get creative and come up with a referral program which is lucrative enough for your current customers to refer other site owners to you.

Tip #4 – How do people perceive your brand?

Every business says that it offers the best products/services. However, it is what people say about the brand that matters. Therefore, when you start selling hosting accounts, proactively ask your customers to review your services. Once you have the reviews, feature them on your website. Be honest and don’t hide the negative reviews while highlighting only the positive ones. Web users today are smart enough to see through that.

Tip #5 – Leverage social media platforms

Depending on your target market, create company profiles on all relevant social media platforms. Dedicate some time to create and share content on these platforms and also interact with the posts shared by others while following/liking their posts. Ensure that you visit your profile regularly and share content which is unique, interesting, and informative. These platforms have the power to make or break any business – be proactive and use them to your advantage.

Tip #6 - SEO

Apart from social media platforms, search engines are the other major drivers of website traffic today. If your website can secure a good page rank, then you can find an increase in the quality and quantity of visitors. In order for this to happen, you might have to optimize your website and posts for search engines. You can talk to an SEO expert to help you with the same.

Summing Up

While create innovative and creative hosting packages is important, if you don’t market your Reseller Hosting business well, then people will not be aware of your products/services. Hence, it is equally important to ensure that you spend some time and effort to spread your brand’s awareness among people. We hope this article can help you get started. Good Luck!