A Guide on CRM Development Cost

The average CRM development cost is around $50,000, depending on the project scope and first build requirements. While this is a hefty price tag for most startups, setting up a CRM requires continuous investment. This means that the investment will spread through a 3-10 year time span.

More existing cloud services and CRM systems have a price per user model. Meaning, the more your team grows in size, the more you will have to pay regularly. Custom modules and other features will require more monthly payments.

Also, think about it this way - Your sales team will use the product daily. However, your central management personnel or marketing team might want to have some occasional access to your system. So you must pay for its daily usage as well. Hence, you'll have to restrict access, but your company productivity and efficiency may suffer.

Here’s an example of a service pricing for one CRM system. Let’s say their enterprise package costs around $200 per user. So let’s do some quick math:

30 users = 6,000 per month = 72,000 per year = 360,000 for 5 years.

For this amount, your company can create a custom crm station. In fact, it creates openings for both customer support and maintenance.

How to Develop Custom CRM Software

If your first goal is to make custom crm software, then you need to outline some goals first. And here are some guidelines that can help streamline the development process.

Sales CRM

1. Lead Processing and Client management: This feature includes the list of the customers, sorting options, and fields to provide more info to a lead.
2. Analytical Tools: These are custom business charts and dashboards that can find the goods in demand.
3. Sales Planning and Scheduling: With access to your purchase history, you can plan and predict future sales and delegate the tasks between your colleagues. Making a calendar with objectives and assignments will aid you with planning this strategy.

Marketing CRM

1. Direct marketing. Using CRM systems help with creating and configuring your campaigns, manage finances, and schedule and add events.
2. Campaign analytics help with finding the most profitable campaigns and ways to help you get more return on investments.
3. Target audience analytics will help you divide your audience into groups and understand their buying behaviors.

Customer Support CRM

1. Online agent and help desk allow you to process and manage customer requests made through SMS, phone calls, and chats. This helps you form orders and provide consultations in real-time.
2. Create an FAQ that assists your customers with site navigation and performs the needed operations on their own. Your support agents need access to edit, place, and publish the right guidelines within this section.

Conclusion

Making a CRM system is supposed to be difficult. However, you’ll be rewarded with a highly responsive system that can pull user requests, answer questions, and direct them to the right amount of resources to manage the project correctly.